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Virtual meeting discusses market-oriented agricultural extension, advisory services

By JT - Feb 09,2021 - Last updated at Feb 09,2021

AMMAN — Under the framework of the FAO Regional Initiative on Small Scale Family Farming, FAO Jordan, in partnership with the Ministry of Agriculture organized a virtual meeting on Monday to initiate the dialogue on a planned national assessment on the pluralistic and market-oriented agricultural extension and advisory services.

The meeting was attended by representatives from the Agriculture Ministry and relevant ministries, Chamber of Commerce, Industry and Agriculture, the private sector, education and research institutes, local and international NGOs, producer/farmer-based organisations and cooperatives, and key professionals and experts, according to FAO statement.

In his opening statement, FAO Representative in Jordan, Nabil Assaf said: “FAO in Jordan in partnership with the Ministry of Agriculture calls on cooperation of the relevant national Jordanian stakeholders’ engagement in the extension and advisory services assessment.” 

He added: “The current assessment of rural advisory services, will be simultaneously conducted in Jordan as well as Egypt and Lebanon and under the action – ‘Strengthening rural advisory systems in the NENA Region: Making rural services work for small-scale producers and family farmers’.”

The action is part of FAO Regional Initiative on Small Scale Family Farming (RI-SSFF), which aims to accelerate programmes and policies that will reduce rural poverty and strengthen economic growth and food security in the NENA Region.

During the meeting, Agriculture Specialist at FAO, Faten Adada presented the regional perspective and objective of the assessment in the Near East and North Africa Region.

Subsequently, May Hani, Policy Officer at FAO Inclusive Rural Transformation and Gender Equity Division, explained the conceptual framework on pluralistic and market-oriented service system, and the Rural Institutions and Services Specialist at FAO Valentina Sommacal discussed the methodology and approach of the pluralistic and market oriented extension and advisory services (PMO-EAS) assessment.

Furthermore, Mawia Mufti from the Agriculture Ministry highlighted the extension and advisory services in the Jordan National Agricultural Development Strategy of the Ministry of Agriculture’s Strategy (2020-2025).

Agriculture Development Specialist at FAO, Rania Al Zoubi, also presented the extension and advisory services assessment methodology and work plan in Jordan.

FAO initiated the assessment of the Pluralistic and Market Oriented Extension and Advisory Services in Jordan in January 2021 and is expected to be finalised by mid of March. 

Final consolidated reports and outcomes will be presented and validated at national level by the end of March 2021. 


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