Private Hospitals Association launches medical tourism marketing strategy

AMMAN — Supported by the USAID Jordan Competitiveness Programme, the Private Hospitals Association (PHA) has launched a two-year medical tourism marketing strategy starting this month.

A coalition of private hospitals involved with medical tourism was formed earlier to adopt specific membership standards like international accreditation and centres of excellence, with the PHA as an implementing partner and Royal Jordanian as the official airline partner, according to a PHA statement released Saturday.

PHA Chairman Fawzi Hammouri said the strategy entails the implementation of “a wide range” of marketing activities, including participating in exhibitions and receiving delegations from agencies responsible for sending patients abroad for treatment.