Ministry of Digital Economy and Entrepreneurship unveils new logo, visual identity after name change

AMMAN — Muthana Gharaibeh, the Minister of Digital Economy and Entrepreneurship, announced in a press conference on Thursday the launching of the ministry’s new logo and visual identity which comes after the change in the ministry’s name, which was previously called “Ministry of Information and Communications Technology”.

Gharaibeh pointed out that the new logo was inspired by the colours of the Jordanian flag, and the shapes that form it were inspired by the city of Petra, one of the seven wonders of the world.

He also added that it is an "ode" to the first entrepreneurs that built this land, "how they baked the first loaf of bread in the history of mankind and used the first currency – making them an inspiration for all Jordanians". 

Gharaibeh thanked Hind Khlaifat, the CEO of AloCloud, for conceptualising and designing the new visual identity. 

“Our belief in the importance of the partnership between the public and private sectors inspired us to work on this project, because it is associated with a ministry that plays a vital role in the next step towards a modern Jordan,” Khlaifat said.