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Bigo Live shares 4 points to know on how livestreaming can help businesses in a world after COVID-19

Jun 17,2021 - Last updated at Jun 17,2021

Over the past year, the world as we know it has changed and the way people consume content for information, education and entertainment has changed. We are now living in a digital-first world powered by video and audio technology, however there is a specific form of technology that is and will continue to revolutionise (the social landscape) how we interact with each other today and in the years to come — that is livestreaming.

Livestreaming technology is not new, in fact it has been used quite frequently since the early 90s with Severe Tire Damage being the first band to livestream from California in 1993, to the Rolling Stones performing their first major concert live on the internet in 1994, to US President Bill Clinton holding his first presidential webcast in 1999, and much more.

In the past five years though, one platform has quickly grown to earn the reputation of becoming the fastest growing livestreaming communities with over 400 million users, speaking 22 languages across over 150 countries around the world — and that platform is Bigo Live.

“We are thrilled to be the livestreaming social application of choice for millions of people around the world and within the Middle East and North Africa (MENA) region,” said a spokesperson from Bigo Live. “We are noticing a surge in people wanting to consume content, many people are spending more time to discover, learn and educate themselves on livestreams because they feel more connected and engaged to what is going on in real-time. This brings an exceptional opportunity for businesses whether large enterprises or small businesses to connect with their potential audience in a way unlike they have before. Businesses that will be able to capitalise on this trend can expect to reap several benefits that will not only benefit them today, but can potentially sustain their growth for the future.”

In terms of why businesses should invest in livestreams, Bigo Live has shared 4 points that all decision-makers should consider when choosing how to invest.

Livestream to build trust and strengthen relationships

For any business to survive and thrive, there needs to be trust — whether it’s amongst suppliers, partners, customers and potential prospects. However, people today are more in-tune and aware of all the meticulous work it takes to create that perfect piece of content that is placed on billboards, televisions, magazines, newspapers and across social media.

Although users appreciate the creativity and art behind the content, they want more, they want to feel a connection with the brand and the people behind it to build a certain rapport with the business that makes them feel engaged. 

With livestreams, businesses and the people that work within them can interact with their audience in a more natural and human way — with smiles, laughter and emotion. Demonstrating that the brand is run by actual people that is not so different from the individual that is tuned in to the livestream can help them relate more and over time, build a sort of affinity to the individuals and organisation itself — which in turn would lead to business opportunities and further advocacy, as consumers are more likely to buy from people they like and from brands that make them feel connected.

Highlight employees and personify the business

In today’s world, the more content you churn out, the better it is for you as a business. However, given that companies have limited resources to invest, a great alternative would be to involve employees and get them to create content about themselves and show how they are on the job.

Internal talent is received much better than an external host contracted for a one-time appearance because viewers love to see the familiar faces of the recurring hosts and all their quirks. After a period of time, the hosts turn into something more — they become social media personalities.

This process of developing on-screen personalities enables businesses to become approachable because customers can put a face or (multiple-faces) that customers, suppliers and partners can relate to, which in turn personifies it. A business with a regular live stream has now evolved from being a faceless company with just a logo to a group of real people that you can see, interact with and relate to which in turns helps to build significantly better customer relationships and boost brand loyalty.

Helps to understand what your target audience likes

Conducting focus groups interviews to understand how a potential product or service would be received by your customers is time-consuming and costly. Instead, live streaming is a great testing ground and businesses can evaluate products and market viability based on viewership, engagement, and almost instant feedback during the live stream itself.

Furthermore, livestreaming can also help gain insight and great ideas from the audience themselves. Honest opinions about existing products and services as well as requests for updates or future features can also be curated during these periods. This does not mean that all of them would be great, but there will be a few that businesses should spend some time considering.

Save costs

Every business knows that you need to prepare and account for unforeseen or hidden costs.

Product demonstrations, event-hosting and staff training that typically took a significant amount of time and effort to coordinate between all parties — whether it was venue selection to set up décor to catering and more. Now however, through livestreaming all these experiences require a stable Internet connection and people can enjoy it from the comfort of their homes or wherever they may be.

Time is the only commodity that businesses nor individuals can get back. Livestreaming can help businesses save a considerable amount of financial resources and time in the long run that can be reallocated to generate more opportunities elsewhere.

Livestreaming is here to stay and Bigo Live intends to become the platform that provides users with value — be it informative, educational, financial or social. Integrating livestreaming within the current short and long-term strategy of the business will sure generate exceptional results. 

One can only speculate how livestreaming will evolve in the years to come, but as it stands, it certainly is helping to shape the present and redefine the future.

Local Jordanian company Tamatem Games vaccinates all of its employees

By - May 20,2021 - Last updated at May 20,2021

AMMAN — Tamatem Games, a major mobile games publisher in the Middle East, vaccinated all of its 75 employees this week. Tamatem is a local Jordanian mobile publishing company that has been growing exponentially in recent years despite the current economic downturn. Tamatem places the health and well-being of its employees at the forefront and is adamant about creating an excellent work environment for its team. With that, the company is eager to move forward towards a better and brighter future by creating job opportunities for the Jordanian youth. 

“It is vital for us to keep on pushing forward during these uncertain and difficult times. Our region has been going through an economic and political downturn so it is important for organisations and companies alike to remain hopeful and take any step, no matter how small, towards a better and healthier future,” said Hussam Hammo, CEO of Tamatem Games. 

 

 

The Jordanian-American Commission for Educational Exchange Issues a Request for Proposal to Hire a Consulting Firm

Apr 17,2021 - Last updated at Apr 17,2021

The Jordanian-American Commission for Educational Exchange (aka the Binational Fulbright Commission in Jordan) is looking to hire a Consultancy Firm, which specializes in governance and compliance, to review and revise its internal policies and procedures. The Consultant must complete the tasks and deliverables in accordance with Jordanian labor laws, and in line with international standards and best practices.
The detailed request for proposal (RFP) can be accessed at the Binational Fulbright Commission in Jordan’s website or here.

The deadline to receive applications is May 15th, 2021. The technical and financial proposals should be submitted to [email protected].

About the Jordanian-American Commission for Educational Exchange (JACEE)

The Bilateral Agreement between the Hashemite Kingdom of Jordan (GOJ) and the Government of the United States of America (USG) establishing JACEE as an independent, binational, non-governmental, not-for-profit, higher educational exchange organization in Jordan was signed on 12 May 1993, with funding provided annually by both nations. 

The Commission was officially opened on 14 September 1994 by its Royal Patron, then-Crown Prince, HRH El Hassan bin Talal.

The Commission administers a wide range of research, study, and teaching grants, chiefly within the context of the worldwide Fulbright Program. The primary source of funding for the Fulbright Program is an annual appropriation by the U.S. Congress to the U.S. Department of State's Bureau of Educational and Cultural Affairs (ECA). ECA administers the Program under policy guidelines established by the U.S. presidentially-appointed Fulbright Foreign Scholarship Board (FFSB) with the assistance of binational commissions and foundations in 49 countries, U.S. embassies in more than 100 other countries, and cooperating agencies in the United States. 

JACEE delivers 15 core programs to provide participants with opportunities to teach study or conduct research, —seven for Americans coming to Jordan and eight for Jordanians going to the United States.

Qatar General Tax Authority, Invenio launch integrated digital tax administration system on SAP S/4HANA®

Feb 21,2021 - Last updated at Feb 21,2021

The General Tax Authority (GTA) and implementation partner Invenio Business Solutions launched a state-of-the-art digital tax administration system in Qatar. 
 
The new system has transformed the tax administration lifecycle, digitalising existing services and making them 100 per cent contactless. Over 58,000 taxpayers have already registered on the comprehensive new system, which supports multiple revenue types and offers access to 24x7 online services.
 
Driving change
 
The GTA embarked on a national level change programme to modernise tax administration and enhance the taxpayer experience in Qatar. 
The authority needed to simplify legislations, automate processes and optimise the user experience to increase taxpayer compliance. 
Additionally, there was a requirement for a business rules framework which could be easily adapted as laws and policies evolve. 
 
Invenio and the GTA worked in partnership to develop an approach aligned to Qatar’s long-term aspirations. As a result, with Qatar’s tax strategy at its core, Qatar now has an agile platform, where evolving tax policies, laws and innovations can be built with ease. 
The SAP Tax and Revenue Management (TRM) solution on SAP S/4HANA® provides end-to-end taxation management, advanced analytical processing and seamless data integration, while retaining data quality, making it the perfect tax administration solution for the GTA.
 
Overcoming obstacles
 
Despite the obstacles due to the current pandemic, the project continued as planned, with Invenio’s team working remotely to ensure all system requirements were met. 
 
The project, which included the design, build, test and deployment of the system, and delivery of training workshops, was completed successfully in a remote delivery mode. 
 
In July 2020, the full registration module went live on Dhareeba, the front-end portal supporting the tax administration system. 
This was followed by the introduction of e-filing and e-payments. Excise Tax, Corporate Income Tax (CIT), Withholding Tax (WHT) and Capital Gains Tax (CGT) went live in November 2020, with data from the legacy system successfully migrated over the course of a weekend.
 
Enhancing citizen experiences 
 
The platform has replaced manual processes with workflow driven operations and automated functions. Importantly, it is also integrated with ministries, banks and other third parties, like the National Authentication Service (NAS). These substantial changes will save time and offer far greater visibility, enabling single taxpayer views across regimes, levies, duties, and charges; and thereby help the GTA to reduce the national tax gap.
 
As a one-stop-shop, the new system has reduced the need to visit tax offices. Now, taxpayers can access accounts remotely, submit queries and receive notifications about their application progress. A more responsive and personalised service ensures the citizens of Qatar can take advantage of the many benefits the new platform has to offer, ultimately, encouraging higher levels of voluntary compliance.
 
Having undertaken such a multi-faceted digital transformation project, Qatar is now on its way to becoming a truly modern data-driven tax authority.
  
This will go a long way in supporting the Qatar National Vision 2030, enabling the country to sustain its own development and provide a high standard of living for its citizens.
 
Ahmed Bin Issa Al Mohannadi, President of the GTA, said: "We are delighted to have partnered with the global IT company Invenio to launch the Dhareeba tax portal — an innovative digital platform for all tax-related services operating in the State of Qatar.
 
The Dhareeba tax portal is in line with the GTA's digital transformation strategy and stands within our commitment to empower the tax landscape by offering the easiest and most secure tax services.
 
The GTA is committed to leading digital transformation in taxations by introducing innovative digital solutions through the Dhareeba platform, which is responsible for facilitating tax transactions as it manages, calculates and reviews various types of taxes implemented in the State of Qatar.
 
I would like to thank the GTA and the Invenio team for working diligently throughout the development stage of Dhareeba and delivering the project in the most efficient way that responds to the future aspirations of taxations in the country.” 
 
Invenio’s CEO Arun Bala commented: “Since embarking on this journey, the General Tax Authority has transformed their tax landscape.
 
The State of Qatar now benefits from a digital tax administration system that is both robust and efficient and has compliance and innovation at its core.
 
The successful go-live is a testament to the technical experts at Invenio, who worked in unique conditions this year, amid a pandemic, to ensure that the GTA’s requirements were met. This project will continue into the new year, and we look forward to implementing further new service elements that will streamline existing processes and continue to enhance taxpayer experiences.”

Orange Foundation Jordan & the GIZ sign partnership agreement

Feb 02,2021 - Last updated at Feb 03,2021

Orange Foundation Jordan and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in Jordan, have recently signed an agreement through Labour Market Oriented Vocational Education, Higher Education, and Training MOVE-HET programme to launch and support Orange Digital Centre (ODC).

The ODC is an ecosystem that brings a range of free and open programmes for all in one place. The centre includes a coding school, a “FabLab Solidaire”, which is a part of the worldwide network of the Orange Foundation's 129 “FabLabs Solidaires”, an Orange Fab start-up accelerator and Orange Ventures Africa, the Orange Group's investment fund.

Based in Amman, ODC aims to enhance youth employability, preparing them for the labour market and launching projects through training and education, the ODC will be present in the regions as well through ODC Clubs that will be deployed in Partner Universities.

Orange Foundation Jordan and GIZ GmbH will cooperate with different parties in entrepreneurship; to contribute in enhancing digital inclusion and reducing unemployability among youth.

This agreement falls under the international partnership of Orange Group and GIZ GmbH with a joint financial contribution of more than 30 million euros commissioned by the German Federal Ministry for Economic Cooperation and Development, aimed at promoting employability among the youth, entrepreneurship and digital innovation skills in 14 countries in Africa and the Middle East. 

 

 

 

Arçelik named one of real leaders top 150 companies of 2021

Feb 02,2021 - Last updated at Feb 03,2021

Arçelik, parent company to 12 leading home appliance brands including Beko and Grundig, with a footprint in almost 150 countries worldwide has been ranked 13th on “The Real Leaders Top 150 Impact Companies of 2021”.

The Real Leaders 150 Top Impact Companies Award recognises organisations that are making a positive social or environmental impact. The award recognises companies which can make the world a better place.

Adopting sustainability as a business model with its “Respecting the World, Respected Worldwide” vision has enabled Arçelik to be listed among 150 companies. Within the framework of its sustainability approach that complies with the UN Sustainable Development Goals (SDGs), Arçelik focuses on the future, the planet, and the needs of people and its business.

The company believes that steps need to be taken to go beyond the current habits and behaviour models, the way people think now, and everything that is thought to be impossible today.

Arçelik CEO Hakan Bulgurlu said, “We are honoured to receive this award and be recognised for our mission to create a positive impact by designing technologies that improve the future.” 

Orange Foundation Jordan and the GIZ partnership agreement

Jan 31,2021 - Last updated at Jan 31,2021

Orange Foundation Jordan and Deutsche Gesellschaftfür Internationale Zusammenarbeit (GIZ) GmbH in Jordan, recently signed an agreement through Labour Market Oriented Vocational Education, Higher Education and Training MOVE-HET programme to launch and support Orange Digital Centre (ODC). The ODC is an ecosystem that brings a range of free and open programmes for all in one place.

The centre includes a coding school, a FabLabSolidaire, which is a part of the worldwide network of the Orange Foundation's 129 FabLabsSolidaires, an Orange Fab start-up accelerator and Orange Ventures Africa, the Orange Group's investment fund.

Based in Amman, ODC aims to enhance youths’ employability, preparing them for the labor market and launching projects through training and education, the ODC will be present in the regions as well through ODC Clubs that will be deployed in Partner Universities.

Orange Foundation Jordan and GIZ GmbH will cooperate with different parties in entrepreneurship; to contribute in enhancing digital inclusion and reducing unemployability among youth. 

 

Arçelik named as one of The Real Leaders Top 150 Impact Companies of 2021

Jan 31,2021 - Last updated at Jan 31,2021

Arçelik, parent company to 12 leading home appliance brands including Beko and Grundig, with a footprint in almost 150 countries worldwide has been ranked 13th on The Real Leaders Top 150 Impact Companies of 2021. 

The award recognises organisations that are making a positive social or environmental impact.

The key is to seek those companies which can make the world a better place. Adopting sustainability as a business model with its “Respecting the World, Respected Worldwide” vision enable Arçelik to be listed among 150 companies. 

Within the framework of its sustainability approach that complies with the UN Sustainable Development Goals (SDGs), Arçelik focuses on the future, the planet, and the needs of people and its business.

The company believes that steps need to be taken to go beyond the current habits and behaviour models, the way people think now, and everything that is thought to be impossible today.  Arçelik CEO Hakan Bulgurlu said, “We are honoured to receive this award and be recognised for our mission to create a positive impact by designing technologies that improve the future.” 

Fine Hygienic Holding: The #1 sterilised tissue in the world

Jan 30,2021 - Last updated at Jan 30,2021

Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturer of hygienic paper products, is now the #1 Sterilised Tissue in the world after winning 20 regional and global awards under the sterilisation/hygiene category in 2020. Fine has built its legacy around the production of uniquely sterilised paper and wellness products, setting the standard for quality and efficiency in the industry.

FHH has received more than 40 prestigious awards over the past 60 years, in addition to winning “Sterilised Brand of the Decade 2020”, awarded by the Family Hygiene Institute, a collection of health and medical wellness professionals operating under the auspices and guidance of the Medical Wellness Association.

Based on the group’s proven track record and its consistent focus on consumer wellness above all, Fine tissues has earned the title of the number one sterilised tissue in the world. Highlighting the group’s achievement, James Michael Lafferty, FHH’s CEO, said, “We are very proud to be known as the number one sterilised tissue in the world.

This title and our reputation are the result of more than 60 years of hard-work, dedication and drive to give our consumers the best. As part of our commitment towards wellness, we incorporate innovative technology across all aspects of our operation in order to provide our consumers with premium quality on par with the highest hygiene standards in the world.”

BIGO Technology outlines plans to expand Jordanian hiring

Jan 25,2021 - Last updated at Jan 25,2021

BIGO Technology (BIGO), a Singapore-based Internet technology company which owns apps including Bigo Live and Likee, recently hosted officials from the Jordan Investment Commission at their office in Amman, Jordan.

During the visit, BIGO officials outlined the company’s vision for 2021, including plans to recruit over 400 Jordanians with specialisation in Information Technology and Artificial Intelligence (AI).

In 2019, BIGO announced the hiring of 50 AI experts, and recruited more than 200 Jordanians for technology and related roles by 2020. Continuing on its expansion strategy even during the pandemic period, BIGO makes an effort to stimulate and sustain economic growth within the country.

Members of the Jordanian Investment Council delegation expressed their appreciation of BIGO’s efforts in promoting social responsibility of multinational corporations by taking the lead in driving AI preparedness and adoption in Jordan. The officials described BIGO as a benchmark of successful foreign investment, and reaffirmed their commitment to facilitate BIGO’s investment and opportunities in Jordan.

 

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