After a trying year, talabat Jordan concludes 2020 on a high note

In light of the coronavirus pandemic in 2020, talabat Jordan, the largest online food delivery platform in the Middle East, stepped up to support local communities in myriad ways throughout the year, adapting its operations in order to meet the needs of individuals and families across the Kingdom.

The company shared its latest achievements, lessons, and future plans with local media representatives during a virtual roundtable event.

Recognising the increasingly vital importance of delivery services in a year of worldwide lockdowns and social distancing, talabat Jordan shifted its business model from that of a profit-led business to one of a purpose-led company, and began working tirelessly to provide and deliver essential goods and services to people throughout the country.

This new purpose-driven focus also led the company to expand its geographic reach and create more jobs: Last year, while many businesses and industries were forced to resort to lay-offs and pay cuts, talabat’s in-office workforce grew by 57 per cent, while its number of drivers across Jordan more than doubled.

With talabat Jordan now operating in Amman, Irbid, Zarqa, and Aqaba, the application’s users in the Kingdom increased by 42 per cent in 2020, as more and more customers came to rely on the company for essential goods and services.

Reflecting back on the previous year, Hala Siraj, managing director of talabat Jordan, said, “From the beginning of the COVID-19 crisis, we at talabat recognised that we had a responsibility to serve and support local communities however we could. By expanding our services and capabilities in ways that address core needs and increase job opportunities, we have proudly been able to help alleviate some of the socioeconomic burdens caused by the pandemic.

This operational shift represents more than a strategic business decision: it reflects a complete transformation of our business model, toward one that puts purpose and social good at the forefront of everything we do.”