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IOC bans Burke memorial stickers from helmets

By Reuters - Feb 10,2014 - Last updated at Feb 10,2014

SOCHI, Russia –– Athletes at the Sochi Games will not be allowed to use helmet stickers as a mark of respect for Canadian freestyle skier Sarah Burke, who died in an accident two years ago, the International Olympic Committee (IOC) said on Monday.

The IOC has told at least one athlete, Australian snowboarder Tora Bright, to refrain from using a sticker.

“It is not the rule that really is very important at all actually,” said IOC spokesman Mark Adams. “In cases like this rules are not the most important thing. For us it is a question of what is appropriate and where would be the best place.

“We are very keen to help people who want to have a remembrance or do something and to do that in what would be the appropriate place,” he said.

“We have, as with a lot of the athletes here, huge sympathy. She really needs to be well remembered ... and absolutely, we want to help the athletes to remember her in some way and there are all sorts of things we can do.”

He said the IOC could help organise another event or news conference to remember multiple X Games champion Burke, who died in January from injuries sustained in a training crash in Park City, Utah.

“The competitions themselves, which are a place of celebration, are probably not the right place to really do that and we like to keep that separate, but we absolutely will support and want to help any kind of remembrance that the athletes particularly want to do.”

Inappropriate statement?

Burke had successfully lobbied for the inclusion of the superpipe event at this year’s Sochi Games and several athletes have been seen wearing tape on their foot straps with her name written on it.

“I ride with a Sarah sticker on my snowboard and helmet always. The IOC, however, considers Sarah stickers ‘a political statement’ and have banned them.” Bright wrote on social networking site Instagram.

“Sarah is a beautiful, talented, powerful woman, who’s spirit inspires me still. She is a big reason why skier pipe/slope are now Olympic events.”

The IOC also sent a letter to the Norwegian Olympic Committee reminding them that their decision to wear black armbands in memory of an athlete’s relative who had died before the start of the Olympics in Russia was inappropriate.

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